MOSHA LUNDSTRÖM HALBERT is a multi-disciplinary fashion director, writer, stylist, entrepreneur and on-air personality. Her work spans print, digital, radio, television and design.
"I believe it's important to continually be evolving and exploring journalistic storytelling through new mediums," says Lundström.
She is a contributor to VOGUE.com, where she edits the popular Cool Girl’s Guide travel feature series, and writes for a number of publications, including Cultured. and The Business of Fashion. "Travel, curiosity about the fashion industry, and the people influencing it inform everything I do," Lundström shares.
She is a contributing fashion editor on Cityline, an internationally syndicated television show and q. This arts and cultural radio program is the highest rated show in its time slot in the history of the CBC. Through Public Radio International, q is syndicated across the U.S. "Television, radio, podcasts, and Youtube are such wonderful ways for me to share my knowledge, engage in conversation, and have a direct dialogue with with viewers and listeners about fashion," she says.
In 2017, Mosha co-founded Therma Kota, a Nordic outerwear label inspired by her family’s roots. "I came to my mother and sister with a compelling case for why there was a white space in the coat market for the types of styles we loved and grew up wearing: cozy, versatile, unique, and made in Canada," she says. Indeed, Linda Lundstrom is a beloved veteran designer, most well-known for her Laparka coats and early adoption of size inclusivity.
"Our family's Scandinavian heritage and Canadian upbringing in the cold has given us love of the seasons, especially winter, and a deep understanding of how to dress for maximum warmth and style." Mosha travels multiple times a year to Iceland to shoot Therma Kōta campaigns in the great outdoors with renowned Icelandic photographer and artist Saga Sig. "Together with Saga, my co-founder/sister Sophie and our mother Linda Lundstrom, we're able to bring the brand vision to life against the stunning backdrops of Iceland."
She is formerly the fashion director of WWD's Footwear News and the associate fashion director of Hudson's Bay Company. She began her career in Toronto, Canada at FashionTelevision and ELLE before serving as Flare's fashion news editor.
"Having worked in the industry for so long, I've noticed that many women are excluded from brands who do not carry a full enough size range," says Lundström. "At Therma Kota, we celebrate diversity in all forms and by offering our shearling coats in made-to-measure sizing, we're able to give everybody and every body the perfect fit, regardless of their size. We just want to make women feel beautiful, comfortable, and ready for anything. Rain, snow or shine."